LED product export required reading: analysis of development situation of 14 countries in the world

2018-03-02 11:39:07 cdw 58

Driven by the "go out" strategy, more and more Chinese LED lighting companies are interested in overseas markets, but may not dare to act. And the overseas market reports of various agencies are not small. Overseas investment is often said to be an opportunity, rarely or not to talk about risk.

On the basis of the customs data, multiple reports, and combined with field condition of a multiple overseas investment seminar, some of the overseas market for the comprehensive evaluation, put forward the following recommendations and early warning, for reference only. In fact, if the LED lighting company is interested in a foreign market, it would be better to conduct field research in that country so as to know whether it is suitable for the enterprise.

1, Greece

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Greece became the first advanced economy to default in 70 years after failing to meet the imf's 1.5 billion euro loan. The global news media pointed to Greece teetering on the brink of bankruptcy, with Greek companies facing tough survival tests. Greek lighting says overseas customers are afraid to place orders with Greek companies.

However, there is a natural "danger" for Chinese companies that have yet to play a significant role in the Greek economy.

Australia, New Zealand.

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Australia is one of the first countries in the world to start phasing out incandescent bulbs, and the market has seen no sales of incandescent lamps. Instead, they are replaced with halogen lamps and fluorescent lamps. Australia belongs to typical sparsely populated country, about 700-8 million households, the average household has a 70-70 lamp holder, products of the original is given priority to with traditional MR16 halogen lamp and dome light, replace the potentiality. The application of LED lamp and street lamp in urban construction is quite common.

In Australia, in terms of light source brand, besides philips and osram, there are more local brands Nelson, Click and Brilliant. Lighting market certification system, entry threshold is higher. However, compared with the European and American market, it is a strange market for Chinese lighting enterprises and has certain market potential.

This year, the retail price of LED products in Australia has generally declined by about 30%, and the overall quantity of each customer is not large, but the price is good, and it is suitable for middle and high-end brands to enter.

New Zealand has great demand for LED products, and the government provides subsidies to enterprises to purchase environment-friendly lighting products to drive local demand. If you want to export lighting products to the New Zealand market, the products need to be accompanied by c-tick marks, and the certification is not complicated, as long as it is handled with the feet. It is worth noting that you should pay more attention to the update of product certification standards. However, it is understood that local residents believe that China's LED product design is too "Chinese style", and the New Zealand market has a great demand for western style design and outdoor lighting that can resist seawater erosion.

3, Europe

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Since 2014, the largest European countries began phasing out the civilian market consumption of 40-60 w incandescent bulbs, the next few years as the incandescent light bulb ban policy fermentation, the influence of prediction markets will continue to see steady growth momentum. Although there is no large-scale subsidy policy, the high price of electricity and the difference of light culture make the application of commercial lighting and outdoor building situation lighting continuous demand.

The European market has traditionally been the second-largest export destination for Chinese lighting companies, and figures for the first quarter were no exception. Germany has a large import volume for Chinese pipe lamps, lamp strips, headlights and stage lamps. The Netherlands has a great demand for Chinese pipe lamps, spotlights and stage lamps. Italy imports Chinese lamp strip lamp, the quantity of interior decoration lamp is bigger. British demand for Chinese spotlights, indoor decorative lights are large. France mainly imports Chinese spotlights. Belgium and Denmark mainly need Chinese stage lamps.

Europe has a high standard of illumination, which requires high lighting effect and atmosphere. In addition, Europe is now affected by the Greek debt crisis. Countries such as Italy, Spain, Portugal, Ireland, both in the debt crisis in varying degrees, if Greece ultimately unable to coordinate the relationship between the creditors and the domestic public and solve the austerity and the contradiction between economic growth, once the exit from the euro could cause a chain reaction, which affected the economic development of the region and even the whole of Europe.

4. The United States and Canada.

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Surveys this year show that two-thirds of americans have bought home-led lighting products, almost double the number two years ago. It is mainly attracted by color diversity, low energy consumption and energy star certification.

The United States is China's export lighting products and the largest number of countries, products include: torch, ball bubble lamp, lamp belt of lamp, lamp, indoor decorative lamp, garden lamp, project-light lamp, grille lamp, flat light, vehicle lights, stage lights, explosion-proof lamp. Canada is also a big importer of Chinese bulb lamps.

The north American lighting market entry threshold is high. But Chinese lighting has a comparative advantage in price, with about two-thirds of American consumers saying prices are the most important factor in deciding whether to buy LED lights.

5, Egypt

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Egypt is the third largest economy in Africa and the largest consumer market in the Middle East and Africa. Egypt has free trade agreements with the Middle East and Africa, entering the Egyptian market, and covering more than a billion consumers in the Middle East and Africa markets, in addition to its own market. Egypt also has a lot of cheap labor.

The Egyptian government has taken a series of measures to attract foreign investment and reduce the pressure of fiscal deficit to achieve economic recovery as soon as possible. There is a lot of infrastructure and market demand. National plan in 2020 before and after the implementation of lighting large, to replace traditional lighting with energy saving products, in addition to the government building, home lighting, and all the counties such as local lighting needs.

But whether Egypt can maintain stability after the coup is a factor that has to be taken into account.

6, South Africa,

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China's exports to South Africa have been growing steadily. From January to March 2015, the total export value of the national lighting industry to South Africa was 470.13 million us dollars, up by 6.30% year-on-year. The proportion is mainly concentrated in guangdong, zhejiang, Shanghai, jiangsu, fujian and other regions. Guangdong completed a cumulative export of $27,9623 million (58.87%), an increase of 10.17% over the previous year.

A statistical analysis by the Economist Intelligence Unit ltd. estimates that by 2016, more than half of Africa's countries will produce 5% of their gross domestic product per year, and the South African market is not to be underestimated. The government of South Africa, in the free zone of Dube TradePort near Durban, plans to set up special economic zones to encourage local investment.

In November, South Africa's ministry of trade and industry issued mandatory regulations on electrical lighting. However, China has a high diplomatic status in South Africa, with many years of experience in trade, and Chinese institutions in South Africa have rich experience in dealing with trade disputes. It is important to note that in the first quarter of this year, China exported the data of South Africa, and the total value of the lighting fixtures was $3154.53 million (66.41%), an increase of 15.48% year-on-year. The total value of electric light source (bulb) was $1054.21 million (22.19%), with a year-on-year growth of 15.19%.

Brazil, venezuela.

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China's exports to Brazil have grown steadily over the years, with a 68% increase in the first quarter of this year. Exports to venezuela are also growing. From January to march, 2015, the total export value of the national lighting industry to venezuela amounted to 953.39 million us dollars, a year-on-year growth of 220.94%. Proportion are mainly concentrated in guangdong, zhejiang, chongqing, yunnan, Shanghai, jiangsu, jiangxi, sichuan, hunan, Beijing and other regions, including guangdong complete export $3.7774 million (39.62%), up 173.75% from a year earlier.

In recent years, the economic momentum of Brazil has been increasing gradually. Since 2012, Brazil has been the sixth largest economy in the world, and its economic structure is close to that of developed countries. At present, Brazil is the 10th largest in the world and the largest energy consumer in South America. Brazil, the host of the 2016 Olympics, will produce more than a trillion dollars in market opportunities.

China is now Brazil's largest LED importer, accounting for more than 60% of its total imports. Previously, though, Brazil's LED lighting products, which are largely imported, are now being manufactured locally. In addition, Brazil's high trade tariffs, plus a lot of laws to limit, trade protectionism is serious, not with the advantage of technology patents and other core enterprise, by price alone is difficult to enter Brazil market, at present China's exports to Brazil market LED products, mainly to export, OEM way for local consumers brand awareness is not high in China.

8, India

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As the second largest country in the world, India's economic growth and market volume should not be underestimated. The Indian government began implementing energy conservation and emission reduction in October, aiming to replace the existing 750 million incandescent bulbs with LED bulbs. But with India's LED industry starting late, an LED light bulb of about 240 billion rupees will be spent in China.

Due to the Indian manufacturing level is not high, the lower the overall level of LED lighting products on the market, compared with the threshold high European and north American market, domestic enterprises to India market may enter the high-end products. However, foreign companies that have come to India to invest include the United States, Germany, Japan, and South Korea, and the international competition is fierce.

About 300 million people in India are not enjoying the benefits of power grids. Because of the lack of LED core technology in India, LED lamps are mainly imported, and LED lamps are quite expensive compared with traditional lamps. So currently, LED products in India are mainly used for outdoor lighting. However, with the development of India's economy, the coverage and supply of electric power will increase, and the demand of the civil market will increase sharply.

9. Russia

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With Russia's entry into the WTO, a timetable for the introduction of a ban on incandescent light bulbs, LED by sports events such as the 2018 World Cup, Russia is in high demand for LED lighting. In order to promote LED enterprises to go out and organize the exhibition in Russia at the end of this year, the cost of the booth is directly subsidized by the government, which is a good opportunity for enterprises to visit in the field.

It is important to note that Russia has strong investment in China last year, however, in the whole of last year China's exports to Russia's overall growth rate reached 274%, the export ranked only in the United States, the second; In the first quarter of this year, Russia's exports were only $34.96 million, down 66% from the first quarter of last year, and the market was down from no. 2 to 17.

But the Russian market has grown too fast in the past two years, with quarterly exports hitting a peak, and this year's slowdown could be a boon. Overall, the decline in Russian exports should be a short-term phenomenon, and exports to Russia should be restored as the value of the rouble stabilizes and relations between Russia and the U.S. and Europe ease. Russia's own land area, population and demand, and industrial base also support its market demand. But whether the state is adequately funded or not is a problem.

10. Qatar

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Doha Qatar for cash successfully host the 2019 world championships and the solemn promise of the 2022 World Cup, the next four years, every year will take out 10% of gross domestic product into infrastructure projects, including construction of Russell in the desert town, built a large number of high-end sports venues and massive star international hotel, etc., the investment is expected to be $285 billion.

Qatar is rich in oil and gas, rich in natural gas, and ranked third in GDP per capita in 2014. However, Qatar's natural environment is multi-desert and the groundwater resource is scarce. It is an islamic state, and Chinese lighting enterprises should be prepared for adaptation before entering the country.

It is said that there is no uniform standard for lighting products in Qatar, and countries that supply Qatar have their own product standards. This is beneficial to the entry of Chinese enterprises. Qatar investment project China guangdong light bo hui investment development co., LTD to purchase the L/C (L/C) accept the enterprise, the third-party platform for Chinese enterprises to enter Qatar may help, can reduce a lot of red tape; But it could also affect the experience of investment freedom.

11. Uae

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After years of a housing bubble, the uae's architecture has entered a phase of full recovery. In the midst of a lot of engineering, the lighting market is full of spring. At the same time, due to the increasing population and rapid urbanization of the united Arab emirates, the uae has started to pay attention to environmental protection products in order to control carbon dioxide emissions and save energy. According to the uae's standardization and measurement authority (ESMA) directive, it will officially ban the sale of standard incandescent light bulbs in the united Arab emirates on December 31.

In 2014, China's export of LED lighting products in the uae market reached us $0.43 billion, with a growth rate of over 200%. The market potential is huge. Dubai, the united Arab emirates, will host the world's fair in 2020, creating a growing demand for LED industry. Under the "One Belt And One Road" strategy, the relationship between China and the united Arab emirates will become increasingly close, and more and more cooperation will be achieved in infrastructure.

12, north Korea,

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There have been reports of an increasing number of north koreans snapping up chinese-made LED bulbs. Although LED bulbs are expensive, LED lights are more efficient and energy-efficient than traditional incandescent bulbs, which is the best option for a country with a severe shortage of electricity. As a result, the average north Korean is willing to choose an LED bulb with a high price but a normal illumination at low voltage.

However, it is important to consider that north Korea is too political and the country's economic strength is low.

13. Thailand, Indonesia.

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Thailand as south-east Asia's second-largest economy, in 2015 the entire lighting industry market growth rate is expected to as high as 7%, and the LED lighting system and equipment will account for more than 30% of the lighting industry, outdoor and road lighting market penetration is expected to reach 50%, LED lighting production will break through 3.83 billion baht.

Indonesia's lighting market has grown strongly in recent years, and the replacement of traditional lighting has gradually increased. The overall lighting scale and LED lighting scale in Indonesia is the largest among southeast Asian countries.

Industrial base in Thailand and Indonesia.